Advertising waste control
Analyze campaign, keyword, targeting, and search-term performance against profit and inventory context before suggesting bid, budget, or negative-keyword changes.
Seller Profit, Ads & Brand Analytics Control
An operating control layer for Amazon seller teams.
NotERP turns seller-authorized advertising, profit, inventory, and Brand Analytics data into governed, auditable operating actions — so seller teams stop reacting to alerts and start running their account like a process.
- Service type
- Subscription software
- Initial scope
- Non-PII seller operations
- Company
- Hong Kong Ruilongtai Co., Limited
NotERP Seller Profit & Ads Control is an independent software service. It is not affiliated with, endorsed by, or sponsored by Amazon.
Seller-authorized
Decision & analytics planes are buyer-PII-free
Governed actions
Review, approval, audit, rollback context
Brand Analytics
Search Query, Catalog, Repeat Purchase & Basket insight
Published pricing
Listed tiers with written custom quotes
Service capabilities
Built for the daily operating decisions seller teams already make.
Not a dashboard. Not a chatbot. NotERP attaches every recommendation to its evidence and routes every write through an approval queue.
Profit-aware decisions
Connect advertising signals with margin, FBA fees, refunds, and landed cost so teams stop optimizing ACoS in isolation from actual profit truth.
Inventory risk guardrails
Flag stockout, clearance, and cashflow constraints before budget, bid, or replenishment recommendations leave the approval queue.
Brand & search intelligence
Combine Brand Analytics search queries, catalog performance, repeat-purchase behavior, and market-basket signals with internal sales and inventory data for listing, ad, and assortment planning.
Governed action queue
Every recommendation lands in a review queue with evidence, expected impact, approver, idempotency key, and a rollback path. Nothing writes to Amazon without going through it.
Operating evidence trail
Every action keeps its full evidence packet — source data, calculation, freshness, governance route, approver, and outcome — for finance, audit, and operations review.
SP-API Brand Analytics
Search, traffic & basket intelligence, built into the operating loop.
With seller authorization for the Brand Analytics role, NotERP ingests the seller’s own Brand Analytics and related search/traffic reports and combines them with advertising, profit, and inventory data — so brand sellers can answer real operating questions instead of staring at raw exports. See the product page for per-report SP-API report-type detail.
Search Query Performance SQP
Track impressions, clicks, cart-adds, and purchases for the search queries your ASINs win and lose, broken down by query and ASIN. Used to plan keyword bidding, listing copy, and variation strategy.
Search Catalog Performance SCP
See per-ASIN search funnel performance over time — impression share, click share, purchase share, refund rate, and shipped units — to identify under-performing variations and pricing pressure.
Repeat Purchase Behavior
Measure unique customers, repeat customers, and repeat purchase revenue at ASIN and brand level to prioritize retention and subscribe-and-save SKUs. Aggregated only; no individual buyer identity is used or stored.
Amazon Search Terms
Top search terms with the seller’s click-through and conversion share by search term. Primary evidence input for the advertising waste agent.
Sales & Traffic Business Report
Per-ASIN and per-parent-ASIN sales, sessions, page views, buy-box percentage, units ordered, and ordered product sales. Source-of-truth for traffic-and-revenue evidence inside the profit, ads, and listing review queues.
Market Basket Analysis
Identify products frequently purchased together with your ASINs to inform bundle, virtual-bundle, and Sponsored Display targeting strategy.
Data scope: Brand Analytics data is consumed only after the seller authorizes the Brand Analytics role through SP-API OAuth. Aggregated reports are used to power the seller’s own operating views. NotERP does not share Brand Analytics data between sellers, does not resell it, and stores it only for the authorized seller’s account, per section 4.4 and 4.5 of the Amazon SP-API Acceptable Use Policy.
SP-API roles & permissions
All eleven SP-API roles in the Developer Profile form — each tied to a NotERP feature.
NotERP requests all eleven SP-API roles that appear in the Solution Provider Portal Developer Profile form. Each requested role maps directly to a seller-facing feature and is tied to NotERP’s unified governance bus and single execution gateway. See the full table with per-role purpose, PII scope, and the NotERP feature it powers on the product page. Multichannel Fulfillment (MCF) capabilities are accessed through the Amazon Fulfillment role and are not a separate SP-API role. NotERP reads no buyer PII in this release; PII handling is detailed in the Privacy Policy.
Product Listing · Pricing · Brand Analytics
Catalog content, price signals, and Brand Analytics
intelligence for the seller’s own ASINs.
Drive listing review, ads bid governance, and the Brand
& Search Intelligence module.
Amazon Fulfillment (covers FBA + MCF) · AWD
FBA inventory and shipment status, MCF fulfillment
eligibility (queries only, accessed through the Amazon
Fulfillment role — not a separate SP-API role), and
upstream AWD warehousing signals.
Power inventory guardrails, fulfillment timeline, and
upstream-stock signal inside the supply review queue.
Inventory and Order Tracking · Selling Partner Insights
Aggregated order metadata (no buyer PII), inventory health,
and account-performance signals.
Power stockout risk flags, replenishment evidence, the
account-health surface, and the multi-store scope picker.
Finance and Accounting
Settlement reports, fee details, refund records, and
reserved-balance signals for the seller’s own account.
Drives the profit truth source, ads ROI evidence, and the
finance reconciliation view.
Buyer Communication · Buyer Solicitation
Messages routed through the Amazon-managed messaging gateway
and Amazon-templated review-and-feedback solicitations.
No buyer PII is read or stored outside the Amazon channel.
Power the compliant buyer-message operator surface and the
review-request governance queue.
Sustainability Certification
Read and submit product sustainability certifications for
the seller’s own catalog.
Powers the sustainability-attribute evidence surface on the
listing review queue.
One additional App Integration capability, Notifications in Seller Central (App Integrations API), publishes NotERP operational alerts back into Seller Central so sellers see them from inside Amazon’s interface — see the product page for detail.
Data boundary
Seller-authorized business data, with no buyer PII read in this release.
NotERP’s decision and analytics planes use only the business data a brand seller already owns: advertising performance, listings, inventory, finance, and Brand Analytics. In this release the service reads no buyer PII at all — no buyer-identifying data crosses into AI decisioning, profiling, or marketing.
The Seller Profit & Ads Control decision and analytics workflows use seller-authorized business data: advertising performance, listings, inventory status, pricing context, financial signals, operational metadata, and (with the Brand Analytics role) aggregated Brand Analytics reports. No buyer PII enters these workflows.
The service does not read buyer names, ship-to addresses, or email addresses, does not profile buyers, does not route buyer messages outside the Amazon-managed messaging gateway, and does not use buyer PII for any purpose in this release.
Data retention, access scope, PII handling, and integration boundaries are described publicly in our privacy policy and security overview.
Compliance and transparency
Clear service identity, data boundary, and contact path.
Specific service name
NotERP Seller Profit & Ads Control describes the actual service purpose, with public per-role feature mapping.
Published pricing
Starter and Growth tiers are listed publicly; larger deployments receive a written quote before onboarding.
Public policies
Privacy, terms, security, company, and contact pages are available without login or signup.
Get started
Turn seller data into a governed operating layer.
Talk to us about connecting your first selling account, enabling Brand Analytics, and standing up the approval queue for your team.