Ads waste agent
Detect wasteful search terms, weak targets, budget pacing issues, and campaign intent mismatches with profit and inventory context attached.
Product
An operating control product for Amazon seller teams.
Operators, founders, and finance teams review the same evidence before changing advertising, inventory, listing, pricing, or profit decisions — backed by Brand Analytics, profit truth, and a governed approval queue.
The operating loop
From seller data to governed action, with evidence at every step.
1
Seller-authorized data
Ads, profit, inventory, listing, finance, and Brand Analytics.
2
Evidence packet
Source, freshness, calculation, and business context attached.
3
AI/ML judgment
Recommendation with expected impact and confidence range.
4
Seller approval
Approve, reject, modify, delegate, or escalate by policy.
5
Governed execution
Idempotent, rate-limited write through one execution gateway.
6
Outcome review
Result, drift, and rollback path for finance and ops audit.
Service capabilities
The product surfaces a seller team uses every operating day.
Profit evidence
Review margin, fee, ad cost, refund, and inventory-risk signals as a single profit-truth source before treating an action as profitable.
Inventory guardrails
Block or downgrade high-risk optimizations when stock, clearance, replenishment, or cashflow context changes the business decision.
Governance queue
Approve, reject, modify, or delegate recommendations by store, marketplace, SKU, campaign, or role — with evidence, approver, and rollback recorded.
Action audit
Track evidence, approver, execution status, external response (success / partial / rejected), and post-action outcome review for every governed action.
Limited beta scope
Amazon-first workflows for seller teams. Multi-platform workflows are on the roadmap but are not represented as generally available today.
Brand Analytics intelligence
Search, traffic, and basket evidence — built into the operating queue.
When a Brand Registry seller authorizes the Brand Analytics role through SP-API OAuth, NotERP pulls the seller’s own Brand Analytics and supplementary search/traffic reports and turns them into operating decisions next to ads, profit, and inventory data. The reports below are the specific SP-API report types NotERP requests under this role; data is consumed only for the authorizing seller’s account.
Search Query Performance SQP
Source report:
GET_BRAND_ANALYTICS_SEARCH_QUERY_PERFORMANCE_REPORT.
Per-query and per-ASIN funnel metrics — search-query
volume, impressions, clicks, cart-adds, and purchases.
NotERP surfaces weekly and monthly query-level trends, the
seller’s share of each funnel stage, and search
queries that need ad-targeting or listing attention.
Search Catalog Performance SCP
Source report:
GET_BRAND_ANALYTICS_SEARCH_CATALOG_PERFORMANCE_REPORT.
Per-ASIN search funnel performance over time —
impression share, click share, cart-add share, purchase
share, refund rate, and shipped units. Used to identify
under-performing variations, pricing pressure, and
conversion drift.
Repeat Purchase Behavior
Source report:
GET_BRAND_ANALYTICS_REPEAT_PURCHASE_REPORT.
Per-ASIN and per-brand repeat-purchase metrics —
unique customers, repeat customers, and repeat-purchase
revenue. Used to prioritize retention SKUs,
subscribe-and-save candidates, and lifetime-value driven
assortment decisions. Aggregated only; no individual
customer identity is requested or stored.
Market Basket Analysis
Source report:
GET_BRAND_ANALYTICS_MARKET_BASKET_REPORT.
Identify products frequently purchased together with the
seller’s ASINs to inform bundle, virtual-bundle, and
Sponsored Display targeting strategy.
Amazon Search Terms Report
Source report:
GET_BRAND_ANALYTICS_SEARCH_TERMS_REPORT.
Top search terms with the seller’s click-through and
conversion share by search term. Used as the primary
evidence input for the advertising waste agent and search-
term review queue. This report is actively downloaded
end-to-end by the current NotERP release.
Sales & Traffic Business Report
Source report:
GET_SALES_AND_TRAFFIC_REPORT (business
report, also gated by the Brand Analytics role for some
granularities). Per-ASIN and per-parent-ASIN sales,
sessions, page views, buy-box percentage, units ordered,
and ordered product sales. Used as the traffic-and-revenue
source-of-truth for profit, ads, and listing decisions.
This report is actively downloaded end-to-end by the
current NotERP release.
Data scope & limits
- Brand Analytics data is consumed only after the seller authorizes the Brand Analytics role via SP-API OAuth.
- Reports are stored only for the authorized seller’s account and surfaced only inside that seller’s tenant.
- NotERP does not share Brand Analytics data between sellers and does not resell or aggregate it across sellers.
- Brand Analytics outputs are aggregated; no individual buyer PII is requested, stored, or displayed.
- NotERP does not request the SP-API Brand Analytics demographics, item-comparison, or alternate-purchase report types in this release; if a future release adds them, this page will be updated before activation.
- Use of Brand Analytics data follows section 4.4 and 4.5 of the Amazon SP-API Acceptable Use Policy.
SP-API roles & permissions
Every SP-API role we request, with a business purpose and a NotERP feature it powers.
NotERP Seller Profit & Ads Control requests all eleven non-PII-restricted, non-payments, non-tax SP-API roles that appear in the Solution Provider Portal Developer Profile form. Each requested role is tied directly to a seller-facing NotERP feature so the business purpose matches the role scope; sellers can connect only the roles they need. The six payments / tax / PII-routing / professional-services roles at the bottom of this table are explicitly not requested in this release. Multichannel Fulfillment (MCF) capabilities are accessed through the Amazon Fulfillment role and are not a separate SP-API role in the Developer Profile form.
Brand Analytics
Brand Registry sellers only
Read aggregated Brand Analytics and related search/traffic
reports: Search Query Performance, Search Catalog Performance,
Repeat Purchase, Market Basket, Amazon Search Terms, and
Sales & Traffic Business Report.
Powers the Brand & Search Intelligence
module, the advertising waste agent, and the
profit-truth traffic-and-revenue source. See
the dedicated Brand Analytics section above for per-report
detail.
Pricing
Read offer pricing, featured-offer (Buy Box) pricing, and
competitive pricing context for the seller’s own ASINs.
Powers the profit-truth pricing input, the
advertising bid governance step (ROI gate),
and the listing pricing recommendation queue.
NotERP does not auto-reprice without seller-defined approval
policy.
Inventory and Order Tracking
Read FBA inventory health (on-hand, reserved, inbound,
researching), inbound shipment status, FBA fees, and
aggregated order metadata (counts, ship-from, fulfillment
channel — no buyer PII).
Powers inventory guardrails (stockout,
clearance, replenishment), the inventory review
queue, the ads × inventory risk gate
(so ads do not push out-of-stock SKUs), and the
profit-truth inventory-cost reconciliation.
Product Listing
Read and govern updates to the seller’s own catalog
listings — attributes, variations, A+ content, images,
and listing health issues.
Powers the listing review queue, the
listing health alert feed, and the
governed listing-update action. Every change
requires seller-defined approval policy before the execution
gateway writes back to Amazon.
Finance and Accounting
Read settlement reports
(
GET_V2_SETTLEMENT_REPORT_DATA_FLAT_FILE_V2),
financial event groups, fee details, refund records, and
reserved-balance signals for the seller’s own account.
This report is actively downloaded end-to-end by the current
NotERP release.
Drives the profit-truth source-of-record, the
advertising ROI evidence, the
finance reconciliation view, and the
cashflow risk alert.
Selling Partner Insights
Read seller-account context: marketplace participations, sales
participations, account status, account-health signals, and
listing performance summaries for the seller’s own
account.
Powers the account-health surface, the
multi-store / multi-marketplace scope picker,
and the seller-onboarding readiness check.
Amazon Fulfillment
Read FBA shipment status, shipment items, FBA fulfillment
events, and fulfillment-policy signals for the seller’s
own FBA inventory. This role also covers
Multichannel Fulfillment (MCF)
fulfillment-eligibility, fulfillment-policy, and
fulfillment-status queries for sellers who use Amazon to
fulfill orders from non-Amazon sales channels — in
Amazon’s SP-API role model, MCF capabilities are
accessed through the Amazon Fulfillment role and are not a
separate role.
Powers the fulfillment status timeline on the
order review surface, the FBA-vs-seller-fulfilled
fulfillment mode signal in the profit waterfall, the
shipment-delay alert, and the
off-Amazon MCF fulfillment evidence surface
so MCF-served orders are visible to the seller team next to
FBA orders. No multichannel fulfillment requests are
submitted without seller-defined approval policy.
Amazon Warehousing and Distribution (AWD)
Read AWD inbound, inventory, and distribution status for
sellers using Amazon’s upstream warehousing service.
Powers the upstream-stock signal inside
inventory guardrails so replenishment recommendations include
AWD-buffered stock, and surfaces AWD-to-FBA pull-through risk
inside the supply review queue.
Buyer Communication
Send and read messages that travel through the Amazon
buyer-seller messaging channel, scoped to the seller’s
own orders. No buyer email, name, or address is read,
stored, or rendered outside the Amazon-managed channel.
Powers the compliant buyer-message operator
surface: drafts, send-through-Amazon, response-time
SLA tracking, and message-template review queue. Messages
are always routed through the Amazon messaging gateway, never
directly to a buyer-owned address.
Buyer Solicitation
Send Amazon-templated review-and-feedback solicitation
requests, throttled by Amazon’s per-order cap.
Powers the review-request governance queue:
template selection by SKU, eligibility check
(return / refund / cancel exclusions), and per-account
rate-limit enforcement — all routed through one
execution gateway with audit trail.
Sustainability Certification
Read and submit product sustainability certifications and
attribute claims for the seller’s own catalog.
Powers the sustainability-attribute evidence
surface on the listing review queue so sellers can
see which ASINs are missing required claims; submissions are
routed through the governed listing-update action queue.
Additional App Integration capability requested
In addition to the eleven SP-API roles above, NotERP also requests the Notifications in Seller Central App Integration capability (App Integrations API v2024-04-01) so NotERP can publish operational notifications back into the authorizing seller’s Seller Central inbox.
Notifications in Seller Central
App Integration capability
Enables the
createNotification operation of the
App Integrations API v2024-04-01:
NotERP sends targeted operating notifications back into the
authorizing seller’s Seller Central inbox (the
bell-icon notification center inside Seller Central).
Powers the governance-queue handoff to Seller
Central: when a NotERP recommendation requires the
seller to take a decision (approve / modify / reject) that
is faster to handle inside Seller Central than inside
NotERP, a templated notification is delivered to the
seller’s Seller Central inbox with a deep link back
into the NotERP review queue. Notifications are sent only
from pre-approved templates, only to the authorizing
seller, and only when the seller-defined approval policy
requires seller action.
Roles NotERP explicitly does not request in this release
The following six SP-API roles are out of scope for the current NotERP Seller Profit & Ads Control release. They will not be added to the Developer Profile without first updating this page and the Privacy Policy.
Direct to Consumer Shipping
PII restricted
Generates shipping labels with buyer name and address.
Not requested. NotERP does not purchase seller-fulfilled
shipping labels and does not read buyer shipping
addresses in this release.
Tax Invoicing
Restricted
Generates tax-compliant invoices with buyer tax details.
Not requested. NotERP does not generate tax invoices.
Tax Remittance
Restricted
Calculates and remits sales tax on behalf of the seller.
Not requested. NotERP does not calculate, file, or remit
taxes.
Professional Services
Restricted
Provides in-home assembly and installation services to
Amazon customers.
Not requested. NotERP does not deliver in-home services.
Account Information Service Provider (AISP)
Open Banking
Opens banking-account information APIs to European third-
party providers.
Not requested. NotERP is not an AISP and does not access
bank account data.
Payment Initiation Service Provider (PISP)
Open Banking
Opens payment-initiation APIs to European third-party
providers.
Not requested. NotERP is not a PISP and does not initiate
payments.
Permissions principle
Initial access is intentionally limited to what each workflow requires.
NotERP Seller Profit & Ads Control’s decision and analytics workflows operate without buyer PII. In this release NotERP does not read buyer PII at all — it works only on seller-authorized business data. We request only the permissions required to support an enabled workflow, and the business purpose for each permission is documented per role and in the Privacy Policy.
External write actions — for example, bid changes, budget changes, listing updates, or campaign state changes — flow through one execution gateway and require seller-defined approval policy and audit before execution.
Sellers can revoke role access from Seller Central at any time and request data deletion through privacy@noterp.ai.
See it in your account
Bring Brand Analytics into your operating loop.
Talk to us about connecting your seller account, authorizing the Brand Analytics role, and standing up the approval queue for your team.